Back To The Roots Raises $15M Series D Funding – Global Legal Chronicle


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HMB Legal Counsel assisted Loft Growth Partners on the deal. Sawaya Partners acted as exclusive financial advisor to Back to the Roots in connection with this transaction.

Back to the Roots, the world’s fastest-growing organic garden brand and largest millennial garden brand, has raised $15M in Series D funding to accelerate product innovation and support new distribution growth.
Major investors in the round include S2G Ventures, Loft Growth Partners, Fenwick Brands, Echo Capital, and lawn & garden leaders Steve Hill & Jim Feinson. Current investors in the fast-growing brand include Ayesha Curry, Carmelo Anthony, Toms Shoes founder Blake Mycoskie, and Tony Robbins & Peter Guber (via their fund AoT).
Back to the Roots is an organic gardening company founded by Nikhil Arora and Alejandro Velez to reconnect every family and kid back to where food comes from by helping them experience the magic of growing it themselves. The company sells gardening kits, seeds, soils and related gardening products that are currently distributed in over 10,000 stores including Walmart, The Home Depot, Target, Lowe’s, Whole Foods and Amazon.
Loft Growth Partners (formerly 2x Consumer Products Growth Partners) is a leading growth investor for emerging consumer products businesses. 
The HMB team included Jeffrey A. Hechtman (Picture) and Elise Anderson.

Involved fees earner: Elise Anderson – HMB Legal Counsel; Jeffrey Hechtman – HMB Legal Counsel;
Law Firms: HMB Legal Counsel;
Clients: Loft Growth Partners;

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