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by ANIS HAZIM / pic credit: dksh.com
DKSH Business Unit Consumer Goods, the leading partner for fast-moving consumer goods (FMCG) has expanded its partnership with Plantonic Singapore Pte Ltd to introduce Singapore-grown organic fertilizing plant essence, Plantonic to the Malaysian market.
DKSH Holdings (Malaysia) Bhd will provide full market expansion services from marketing and sales to distribution and logistics as well as after-sales services for Plantonic.
“Leveraging the ease and today’s popularity of online purchases, this revolutionary plant tonic will be made available first on e-marketplaces like Lazada and Shopee, which are DKSH’s eCommerce partners. At a later stage, the distribution of Plantonic to the modern trade channels is planned to follow suit,” DKSH said in a statement today.
Plantonic is made from all-natural and plant-based ingredients, such as shilajit (a type of mineral-rich resin that contains natural antibacterial properties), seaweed, ginseng root, fruit peel, seed extract and tea leaves.
According to DKSH, Plantonic fertilizing plant essence is suitable to be used on all types of plants and trees as an organic fertiliser, natural pest repellent and soil revitaliser.
It can also cure viruses and diseases found in plants.
Plantonic founder and CEO Eric Tan said that they aimed to fill a gap in the home-gardening market by creating a natural and non-toxic solution that is beneficial for plants and kind to the environment.
“Plantonic is one of its kind and is also safe to use around humans and pets. With DKSH’s expertise and proven track record, we are confident that we can continue the success that we have achieved together in Singapore here in Malaysia,” Eric said.
Meanwhile, DKSH Malaysia FMCG vice president Puneet Mishra said there has been a surge in the home-gardening trend since consumers are spending more time at home lately.
“The expansion of partnership with Plantonic is timely because we anticipate healthy demand for this revolutionary organic plant fertilizing essence. We are fully committed to driving market penetration of this innovative product to our local consumers,” Puneet said.
In August 2020, DKSH Malaysia was appointed by Plantonic Singapore to introduce the first of its kind four-in-one fertilizing essence, Plantonic to Malaysia.